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Paul Freathy The Retailing Book: Principles and Applications

  • В наличии
  • Код: 1643383

318 грн.

95,40 грн.

Paul Freathy The Retailing Book: Principles and Applications
318 грн.95,40 грн.
В наличииPaul Freathy The Retailing Book: Principles and Applications
Купить
+38(063) 524 40 51
  • +38(098) 114 17 95
Купить
+38(063) 524 40 51
  • +38(098) 114 17 95
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The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject.
Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies.
Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.
Описание: A guide to retailing and retail management, this title provides a comprehensive strategic and operational approach. Drawing upon the knowledge and experience of retail academics and practioners, it offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies.

ISBN: 0-273-65548-5, 978-0-273-65548-0

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Характеристики
Основные
Вид переплетаМягкий
Количество страниц372.0
ISBN0-273-65548-5
Дополнительные характеристики
ИздательствоPearson Education
АвторPaul Freathy
Дата издания2003
Язык изданияEnglish
Код Товара1643383
Вес0.9 кг
Формат185х245 мм
Срок поставки1 рабочих дней
Информация для заказа
  • Цена: 95,40 грн.